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Cannes Recap

Leo Burnett wins 53

As we sail away from France, Leo Burnett is thrilled to announce its 215 Shortlist nods and 53 Lions won at last week's Cannes Lions International Festival of Creativity.

In total, the network won 53 Cannes Lions – seven gold, 18 silver, 28 bronze. The network also broke its unprecedented record with 215 shortlisted campaigns in 2013. Leo Burnett Worldwide was recognized in every major category with 17 global offices contributing to the overall performance, including Amsterdam, Bangkok, Buenos Aires, Chicago, Colombo, Dubai, Frankfurt, Lapiz, London, Moscow, Mumbai, New York, Paris, Sao Paulo, Sydney, Toronto and Zurich.

For a full list of Leo Burnett's Cannes Lions, see below:

Branded Content

Silver: Vitoria F.C. "My Blood is Red & Black" - Best Integrated Content Campaign (Leo Burnett Tailor Made)
Silver: Vitoria F.C. "My Blood is Red & Black" - Best Use or Integration of Experiential Events (Leo Burnett Tailor Made)
Bronze: Bundaberg Rum "Road to Recovery" - Best Use of Integrated Content (Leo Burnett Sydney)
Bronze: Village Voice "8 Million Protagonists" - Best use or integration of user-generated content (Leo Burnett New York) -

Film

Bronze: Fifth Third Bank "Photo Booth, School Photo" - Banking, Investments & Insurance (Leo Burnett Chicago)
Bronze: Car One "Damn License Plates" - Other Vehicles, Auto Products & Services (Leo Burnett Buenos Aires)

Radio

Silver: Fifth Third "New Shoes" - Banking, Investment and Insurance (Leo Burnett Chicago)

Cyber

Bronze: Coca-Cola "Small World Machines" - Best Use of Technology(Leo Burnett Sydney & Chicago)
Bronze: Coca-Cola "Small World Machines" - Other Digital Channels (Leo Burnett Sydney & Chicago)

Design

Silver: The Center For the Protection of Children's Rights "Child Abuse" - Posters (Leo Burnett Bangkok)
Silver: Bell "Canadian CEO Olympic Invite" - Flyers, Tickets, Invitations Postcards Christmas and Other Cards (Leo Burnett Toronto)
Silver: Vitoria FC "My Blood Is Red and Black" - Self Promotion (Leo Burnett Tailor Made)
Silver: Raising the Roof "The Street House" - Environmental Design: Exhibitions & Live Events (Leo Burnett Toronto)
Silver: Emmentaler "National Day Emmentaler" - Core FMCG (Leo Burnett Zurich)
Bronze: Leo Burnett Sydney "Leo's Cider" -Self Promotion (Leo Burnett Sydney)
Bronze: Pantone "Pantone Queen" - Publications and Business Communications (Leo Burnett London)
Bronze: Leo Burnett Toronto "Cook Without the Book" - Promotional Item Design (Leo Burnett Toronto)
Bronze: Cotex Bio-Farm "Good Paper Project" - Sustainable Packaging (Leo Burnett Mumbai)
Bronze: Peace One Day "Recipeace" - Charities and Not for Profit (Leo Burnett Chicago)

Press

Silver: Fiat "'F' 'N' 'R'" - Typography (Leo Burnett Tailor Made)
Silver: P&G Tide "School" - Photography (Leo Burnett Mumbai)
Bronze: P&G Gain "'Soccer' 'Horror Movie' 'Zombie' 'Rocker'" - Household: Cleaning Products (Lapiz)
Bronze: Jeep "'Motorbike' 'Horse Float' 'Boat'" - Cars (Leo Burnett Paris)
Bronze: Young Lion, Jimmy Mars- Leo Burnett Amsterdam

Media

Gold: Coca-Cola “Small World Machines” – Best Use of Special Events and Stunt/Live Advertising (Leo Burnett Sydney/Chicago)
Gold: Allstate “Save 11” – Financial Products & Services (Leo Burnett Chicago)
Silver: P&G Secret “Meanamorphosis” – Best Use of Screens (Leo Burnett Chicago)
Bronze: Coca-Cola “Small World Machines” – Fast Moving Consumer Goods (Leo Burnett Sydney/Chicago)
Bronze: Diageo Bundaberg Rum “Road to Recovery” – Best Use of Integrated Media (Leo Burnett Sydney)
Bronze: Diageo Bundaberg Rum “Road to Recovery” – Best Use of Special Events and Stunt/Live Advertising (Leo Burnett Sydney)
Bronze: Westone “Unity Paper” – Best Use of Print (Leo Burnett Colombo)
Bronze: Nawras “Nawras Piggybacking” – Best Use of Digital Media (Leo Burnett Dubai)
Bronze: Nawras “Nawras Piggybacking” – Commercial Public Services, including Healthcare & Medical (Leo Burnett Dubai)
Bronze: McDonald’s “A Ring to Bring them Closer” – Retail and E-Commerce, including Resultants (Leo Burnett Moscow)
Bronze: Allstate “Save 11” – Charities, Public Health & Safety, Public Awareness Messages (Leo Burnett Chicago)

Outdoor

Gold: Vitória F.C. “My Blood is Red & Black” – Stunts & Live Advertising (Leo Burnett Tailor Made)
Gold: Swiss Life “Everything We Need, Most Important Thing, Single, The Baby, Once, The End” – Campaign: Copywriting (Leo Burnett Zurich)
Silver: Coca-Cola “Small World Machines” – Campaign: Drinks (Alcoholic & Non-Alcoholic) (Leo Burnett Sydney/Chicago)
Silver: Coca-Cola “Small World Machines” – Stunts & Live Advertising (Leo Burnett Sydney/Chicago)
Silver: Swiss Life “The Baby, Once, The End” – Campaign: Banking, Investment & Insurance (Leo Burnett Zurich)
Bronze: Makita Power Tools “Empire State NYC, Gherkin Tower London, Burj Khalifa Dubai, Al Tijaria Tower Kuwait” Campaign: Home Appliances, Furnishings, Electronics & Audio Visual (Leo Burnett Frankfurt)
Bronze: Leroy Merlin “50 Rubles, 100 Rubles, 500 Rubles” – Campaign: Retail Stores, Restaurants & Fast Food Outlets (Leo Burnett Moscow)
Bronze: CPCR "A Boy, A Girl" - Campaign: Fundraising, Charities, Appeals, Non-Profit Organizations, Public Health & Safety (Leo Burnett Bangkok)

PR

Silver: "My Blood is Red & Black," Vitoria F.C. by Leo Burnett Tailor Made (Sao Paulo) - Corporate Responsibility

Promo & Activation

Bronze: "8 Million Protagonists," The Village Voice by Leo Burnett New York - Experiential Marketing

Direct

Gold: Vitoria F.C. "My Blood is Red & Black - Ambient Media: Large Scale (Leo Burnett Tailor Made)
Gold: Coca-Cola "Small World Machines" - Ambient Media: Large Scale (Leo Burnett Sydney/Chicago)
Gold: Coca-Cola "Small World Machines" - Other Digital Platforms (Leo Burnett Sydney/Chicago)
Silver: Village Voice "8 Million Protagonists" - Publications & Media (Leo Burnett New York)
Silver: Village Voice "8 Million Protagonists" - Best Integrated Campaign Led by Direct Marketing (Leo Burnett New York)
Silver: Vitoria F.C. "My Blood is Red & Black - Public Health & Safety, Public Awareness Messages (Leo Burnett Tailor Made)
Bronze: Pantone "Pantone Queen" - Dimensional Mailing (Leo Burnett London)
Bronze: Coca-Cola "Small World Machines" - Best Integrated Campaign Led by Direct Marketing (Leo Burnett Sydney/Chicago)

Young Lions

Bronze: MacMillan, "We Are MacMillan" - Print (Leo Burnett Amsterdam / Saatchi & Saatchi Amsterdam)