Leo Burnett Asia Pacific Wins Creative Duties for IKEA
IKEA has selected Leo Burnett Asia Pacific to run its full suite of creative services.
Home furnishing retailer, IKEA has selected Leo Burnett Asia Pacific to run its full suite of creative services. In this partnership, Leo Burnett will form a regional creative strategy that will work to solidify IKEA's brand positioning in both the Singapore and Malaysian markets.
From Ikano Retail Asia regional marketing manager Irene Lau:
"IKEA is excited about this new partnership and Leo Burnett stood out with a refreshing angle that we believe will effectively deliver our brand promise across to customers, co-workers and our other stakeholders. We hope to strengthen the IKEA brand proposition as fun, inspirational, and accessible to the lives of many through this partnership."