Leo Burnett Chicago’s ‘Van Gogh BnB’ Wins ADC Black Cube
Leo Burnett Worldwide is the second most awarded network at 2017 ADC Awards
An innovative campaign to support a small, intimate exhibit of three paintings by Vincent Van Gogh continues to be the darling of the awards show circuit.
Leo Burnett Chicago’s “Van Gogh BnB” campaign for the Art Institute of Chicago received the highest accolade, an ADC Black Cube, for the “Best in Discipline – Advertising” category, at the 96th Art Directors’ Club of New York’s (ADC) Annual Awards, held in New York.
“The ADC is a celebration of artistry and craftsmanship. To win a rare Black Cube is an incredible honor. This is the second Black Cube in the last three years for Leo Burnett Worldwide. I am extremely proud of the network,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide and creative chairman of Publicis Worldwide.
Meanwhile, Leo Burnett Worldwide is the second most awarded network in the world, taking home five Gold, seven Silver and seven Bronze awards. Six Leo Burnett Worldwide offices contributed to the creative performance, including Beirut, Chicago, Frankfurt, Madrid, Sydney and Toronto.
The following campaigns won the Gold ADC cube:
• Leo Burnett Frankfurt’s “Holoquarium” for Frankfurt Zoo (Motion: Innovation)
• Leo Burnett Toronto’s “Cook This Page” for IKEA (Design: Product Design – Specialty Product)
• Leo Burnett Chicago’s “Van Gogh BnB” for the Art Institute of Chicago (Advertising: Pop Ups-Immersive)
• Leo Burnett Chicago’s “Van Gogh BnB” for the Art Institute of Chicago (Advertising: Pop Ups-Events)
• Leo Burnett Chicago’s “Van Gogh BnB” for the Art Institute of Chicago (Advertising: Pop Ups-Installations)
Rokkan Los Angeles, an agency within the Leo Burnett Group, won a Gold Cube in the “Digital: Apps/Services/Utilities” category for “Pantone Studio,” an innovative color-matching digital tool for Pantone.
The ADC Annual Awards is the oldest continuously running industry award show in the world since the club's inception 96 years ago.
To see the full list of winners, visit ADC’s site.