Leo Burnett Melbourne Wins One Show UX/UI Best of Discipline for Headspace ‘Reword’
Leo Burnett Chicago ranks No. 3 on ‘World’s Top 20’ agency list
Leo Burnett Melbourne was awarded the prestigious “Best of Discipline” honor in UX/UI for the agency’s campaign “Reword” at the 44th Annual One Show Awards held on May 5 in New York.
The network also saw three global offices rank in the One Show’s "World's Top 20.” Leo Burnett Chicago snagged the No. 3 spot, followed by Leo Burnett Melbourne at No. 18 and Leo Burnett Sydney at No. 20. Leo Burnett Chicago was also the second most awarded agency in the U.S.
“The One Show is the most important and prestigious creative awards show in the U.S. and one of the industry's top festivals. To win a remarkable 112 One Show awards demonstrates the power of the network operating as one,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide and creative chairman of Publicis Communications. “Seventeen global offices contributed to this stellar performance, a testament to the value of our Creativity Without Borders operating system. I am extremely proud.”
In all, Leo Burnett Worldwide captured: one Best of Discipline, 12 Gold, 22 Silver, 17 Bronze and 60 Merit awards. The 112 award wins were spread across 17 global offices: Beirut, Bogota, Chicago, Dubai, Frankfurt, Lapiz, Madrid, Manila, Melbourne, Mexico City, Moscow, Mumbai, Oslo, São Paulo, Sydney, Tokyo and Toronto. The network won for some of the biggest brands in the world, including Samsung, IKEA, P&G, Fiat, Bajaj, Jeep, Brooks and Corona.
Leo Burnett Chicago took home six Gold for the critically acclaimed Art Institute of Chicago campaign, “Van Gogh BnB.” Leo Burnett Sydney also received two Gold for Samsung’s “BrainBAND.” Other Gold award winners from across the network included Leo Burnett Toronto for IKEA’s “Cook This Page,” Leo Burnett Mumbai for Bajaj Auto’s “The Nation's Bike” and Leo Burnett Beirut KAFA’s “Legally Bride.”
The One Show Awards gala concluded the “Creative Week Festival,” which also included the 96th Annual ADC Awards and the Young Ones Festival. Presented by the One Club, the annual show is one of the world’s most prestigious awards shows, celebrating the year's best creative work in all forms of advertising, design and marketing communications. For the full list of this year’s award-winning campaigns, please visit oneclub.org/awards/theoneshow/.