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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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GMC Puts NFL Fans in the Front Seat With the Broncos and Panthers

GMC gives viewers insider access to the Super Bowl’s biggest players

As the official truck sponsor of the Denver Broncos and the Carolina Panthers, GMC decided to leverage its access to this year’s Super Bowl teams and give fans access like they’ve never seen before.

In partnership with Leo Burnett Detroit, GMC developed a campaign to let the public’s voice be heard and allow fans to submit their questions to each team’s players.

Crews were then sent to Denver and Charlotte to record the players answering some of those questions.

Check out the Broncos Fan 4G Q&A here featuring Emmanuel Sanders and Derek Wolfe.

The Panthers Fan 4G Q&A features Josh Norman and Jonathan Stewart.

Additionally, GMC took a more serious approach in another piece of behind-the-scenes content with Jonathan Stewart, giving the Panthers running back a ride to the last home team meeting before the Super Bowl. The star player reflects on what the Super Bowl achievement means to him, and what he hopes his legacy will be.

Catch more of these videos on GMC’s YouTube channel.