How Leo Burnett Brought McDonald’s First Facebook Live Stunt to Life
A nimble team brought a little improv and old-school broadcast techniques to a new digital platform
McDonald’s wanted to celebrate National Hamburger Day in a decidedly modern way. So at the behest of Leo Burnett Chicago, it turned to Facebook Live video, arguably one of the hottest rollouts by the social media behemoth. To bring the live effort to life, the agency took a slightly unconventional approach, using traditional broadcast techniques to augment a live, unscripted digital stunt.