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Leo Burnett Dubai, Du Telecom Bring Cinema-Going Nightmares to Life

“The Man Sitting Next to You” campaign is a visually stunning depiction of theatregoers’ worst habits

Think about all the ways your movie-going experience can be ruined. Make a list. Got it all down? Good, now watch the video above because Leo Burnett Dubai has captured just about all of them in its latest short film for Du Telecom.

Du Telecom - The Man Sitting Next To You - Image

The new ad, “The Man Sitting Next to You,” focuses on some of the most repulsive behaviors that can hijack the cinema experience, and shows them to you in bold close-up shots.

But the point of the spot isn’t to gross you out. The effort highlight’s Du’s long-running “du Tuesday” campaign, which allows Du customers to get two-for-the-price-of-one tickets to the movies. By highlighting the worse of the in-cinema experience, the new spot shows how important it is to avoid these distractions by bringing a friend along.

The latest film builds off last year’s “Too Silly,” “Too Informative” and “Too Insulting” spots. The partnership between Leo Burnett Dubai and Du has led to three consecutive years of award-winning work for the campaign.