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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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The Leo Burnett Group

Leo Burnett is one of the world's largest agency networks with 96 offices in 84 countries and more than 8,500 employees worldwide. Leo Burnett has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people and use creativity to drive business results for clients.

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Arc Worldwide is the global marketing services arm of Leo Burnett and a specialist in cross-channel activation, with expertise in digital, direct, CRM/loyalty, promotion, social and shopper/retail marketing.

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Lapiz is a highly awarded multicultural marketing agency that uses outside perspectives to challenge established beliefs in order to create the unexpected.

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alpha245 is a global communications network that generates creative solutions to client problems to accelerate business growth. The alpha245 approach is rooted in clarity of purpose, connecting diverse creative minds, and working in creative ways with open collaboration.

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Named for the Japanese word for "sixth sense," Rokkan merges intuition and insight to create integrated and highly creative campaigns for the digitally native consumer.

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Award-winning agency Turner Duckworth creates visual assets and identity systems that influence every aspect of a brand's communication.

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Capabilities

We create many of the world’s most business-transforming ideas across all digital and traditional channels, earning our clients nearly 200 major creative awards in 2016 alone.

We build predictive models, develop journeys, analyze search data and more — all in service of customizing strategy and delivering the right message to the right people at the right time.

We bring craft, concept and storytelling together, beautifully, through visual brand identities and systems, brand books, logos, packaging and digital design.

We deliver engaging creative digital experiences across all platforms, along with expertise in development and deployment of websites, apps, digital signage, social integration and more.

We harness big data (including housing and managing the world’s largest CPG database) to create one-to-one/few messaging and customized loyalty programs.

We approach eRetailer and direct-to-consumer ecommerce experiences from a shopper-first perspective, employing content management, search, mobile, CRM, analytics and creative.

We generate excitement for brands and brand experiences through event production, music and celebrity talent strategy, tour activations and more.

We employ Lapiz, our multicultural department, to bring an outsider perspective, challenge established beliefs, create unexpected ideas and reach a diverse audience.

We produce TV, OLV and branded content at our fully equipped, nimble in-house content studio, as well as leverage our scale for cost-saving efficiencies for out-of-house projects.

We conduct custom, large-scale quantitative and qualitative studies, including proprietary brand segmentation studies and open-space mapping.

We activate brands throughout the shopper journey, creating digital platforms, leading-edge in-store solutions and more. Named best digital/specialist agency by Warc the past two years.

We understand people’s behavior within complex marketing dynamics and translate this perspective into purposeful brand strategies.

We get people to engage with brands through social media strategy, content creation and management. Build cohesive social experiences, including a global hub for one of the world’s biggest brands.