Featured Study
November 18th posted at 2010
REimagining the Retail Store: The Shopper’s Perspective
One of the most important questions facing the retail industry in a multi-channel, Internet enabled world is what – if any – is the role of the physical retail store in a landscape where they are no longer needed for shoppers to make purchases and retailers to sell products and services.
At Leo Burnett, we felt that this heartland issue merited serious attention. Moreover, we wanted in particular to hear the shoppers’ perspectives. And so we asked them.
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) presented the headline findings from the research program at GlobalShop 2011 in Las Vegas. This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.